Discussing the inspiration behind her latest fragrance Heat Rush - Bey revealed she wanted fans of the perfume to feel strong and sexy while wearing the scent.
"I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It's feminine and sexy, fresh and beautiful," the Halo singer explains.
"I wanted this to be something that made you feel like you could conquer anything, and take over the world.
"Strength was something important, because a lot of my songs I write for my women, to empower them," Beyonce added. "When I spray it I feel feminine, I feel like a woman. I can leave a lasting impression."
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Fragrance